To care for
Protecting, feeding and holding up a relationship in concrete space. It isn't a feeling — it's action.
Author · Creator · NuovaCoscienza
Sandro
Daidone
«The new consciousness is the one I'm looking for, for myself. It's my own path.»
I write books and make videos about awareness, relationships and applied philosophy. I don't offer final answers: I offer better questions.
1,810
subscribers on YouTube
181,237
total views
295
videos published
5
books published
Live
Live maps
Two permanent YouTube streams: earthquakes in Italy and across the world, drawn from official data as they happen.
Not recordings, and nobody is at the controls. They read the seismic catalogues, hurricane advisories and space weather on their own, decide what deserves to be on screen, and rewrite their own title and thumbnail when something major happens — at three in the morning, while I’m asleep.
I built them from scratch. If you need something that runs by itself for months — a public dashboard, data turned into pictures, a stream nobody has to switch on — get in touch.
Videos
The channel.
Watch these first
Latest uploads — updates itself from the channel
The videos are in Italian. On Instagram I also post short pieces in English and Spanish.
The idea
Love is not a feeling.
It's a function.
NuovaCoscienza is a thinking lab on awareness, relationships and applied philosophy. It offers no final answers. It offers better questions.
To understand
Listening to the other person's story over time, without settling for the first convenient reading of it.
To take in
Including the other as part of your own inner world, without reducing them to an object or an enemy.
The books
Where the themes of the videos
turn into structure and method.
The main book
Love and Liberation
Why do you keep suffering in your relationships? Why do you call something love when it isn't? A clear-eyed way to love and be free.
2026 · Italian only
La Guerra per la Coscienza
Are your opinions about wars, crises and artificial intelligence really yours? From Plato's cave to the attention economy.
2026 · Italian only
La Coscienza che Gioca
You've worked it all out, and something still doesn't add up. The move from the programmed mind to Being, told through computing metaphors.
2025 · Italian only
Antidualità
A wry, practical handbook for breaking free of the gravity of separation — and learning to laugh at your own divisions.
The first book
Dismantling the New Age
Certain truths, when they are convenient, are often not true.
The story
The first book started
as an outburst.
I was tired of seeing certain things. Of being on the receiving end of them, and being able to do nothing about it. Dismantling the New Age came out of that: a book written in anger, because certain truths, when they are convenient, are often not true.
What came afterwards — the videos, the reviews, Love and Liberation — is the same push, with more method. NuovaCoscienza isn't a brand I picked at a desk: it's the new consciousness I'm looking for, for myself, while I tell the story out loud.
I live in Sicily. Before all of this, I spent about twenty years on the phone, listening to people who had a problem. I think it shows in the way I write.
The work
What I do, besides writing.
I'd like to make a living from my own work. You have to start somewhere: I build sites for people who have neither the time nor the wish to do it themselves, and I bring twenty years spent listening to real customers.
Websites
I build pages for people who have neither the time nor the wish to do it themselves. No rented platforms: real files, fast, and they stay yours.
Digital marketing
SEO, Google Ads and Meta Ads, email marketing, data analysis. Freelance, for small and medium businesses.
Customer service
More than twenty years of customer handling in contact centres for large Italian companies. Remote or on site.
Recent work
Pamela Bordessa — “That cat from Lake Como”
A media kit for a pet-sector creator with 10,300 followers: a single page she sends to brands instead of explaining herself every time — who she is, how she works, the brands she has worked with and one case with real numbers. Static and fast, no rented platforms.
The path
- 1996
Scientific high school diploma
Liceo Statale Archimede, Acireale.
- 2002
Almaviva Contact
Eighteen years of technical, administrative and commercial support for large-account clients. Training and mentoring of new agents.
- 2020
Covisian
High-volume technical and commercial consulting, in a fully remote setting.
- 2023
Digital marketing
The independent practice begins: online strategy, campaigns, conversion-oriented sites.
- 2024
Electric mobility
Consulting for individuals and companies on electric vehicles, charging infrastructure and incentives.
- today
NuovaCoscienza
The channel, the books, the newsletter. The lab where all of this takes shape.
Italiano native · Español B2 · Français B1 · English B1
Where I am
Five doors
into the same room.
- YouTubeVideos on awareness, relationships and applied philosophy. Weekly. In Italian.→
- SubstackFilm reviews that use films as mirrors — not to talk about cinema, but about us.→
- InstagramReels and short pieces from the books — in Italian, English and Spanish.→
- FacebookThe NuovaCoscienza page: videos, excerpts and news from the lab.→
- AmazonThe longer work. Where the themes of the videos turn into structure and method.→
Let's talk
If one of these things
concerns you, write to me.
A book to discuss, a site to build, a collaboration, or an uncomfortable question you don't know who to ask. I answer personally.
nuovacoscienza@icloud.com