Author · Creator · NuovaCoscienza

Sandro
Daidone

«The new consciousness is the one I'm looking for, for myself. It's my own path.»

I write books and make videos about awareness, relationships and applied philosophy. I don't offer final answers: I offer better questions.

Sandro Daidone in front of the microphone, recording a video.
Sicily
1,810 subscribers on YouTube
181,237 total views
295 videos published
6 books published

The live maps

Thirty times a day,
and almost nobody notices.

I was born in Sicily, one of the parts of Italy that shakes the most. As a child, earthquakes were something we talked about at home — Etna, the Plain of Catania (those are only examples, the list is longer) — and I thought about them a lot.

Then I found out that the ground moves about thirty times a day, and that almost none of those times does anyone notice. That isn’t reassurance: it’s a fact, and looking at it every day does something nobody had told me about — it takes away fear’s advantage, which is imagination.

The maps I broadcast live, day and night, come from there.

Then I tried doing the same thing with the news: take what the press of twenty-one countries writes about Italy, translate it, and line it up by time of publication. Choosing none of it — because it’s the choosing, not the news, that makes the story.

What’s on air

The dashboard of the Italian earthquake live: map, seismographs and latest tremors.

Always on

Earthquakes in Italy

INGV data in real time: Campi Flegrei, Etna, every tremor as it arrives.

The worldwide dashboard: earthquake map, hurricanes and space weather.

00:30 → 16:30 CET

Earthquakes worldwide

USGS and EMSC, plus hurricanes and space weather. Read from the instruments, not commented on.

The news dashboard: one foreign headline about Italy, translated, and the map of countries.

16:30 → 00:30 CET

Italy seen from outside

Headlines about Italy from the press of 21 countries, translated, one a minute. In order of publication, nothing picked.

The two maps and the news share one server: the Italian map never stops, the other two take turns.

Watch the live maps

Videos

The channel.

Latest uploads — updates itself from the channel

The videos are in Italian. On Instagram I also post short pieces in English and Spanish.

The idea

Love is not a feeling.
It's a function.

NuovaCoscienza is a thinking lab on awareness, relationships and applied philosophy. It offers no final answers. It offers better questions.

01

To care for

Protecting, feeding and holding up a relationship in concrete space. It isn't a feeling — it's action.

02

To understand

Listening to the other person's story over time, without settling for the first convenient reading of it.

03

To take in

Including the other as part of your own inner world, without reducing them to an object or an enemy.

The books

Where the themes of the videos
turn into structure and method.

The main book

Love and Liberation

Why do you keep suffering in your relationships? Why do you call something love when it isn't? A clear-eyed way to love and be free.

2026 · Italian only

A tavola con chi ami

Becoming vegan is easy. Staying vegan at the table with the people you love, sometimes, isn’t. A concrete, affectionate guide to staying yourself without losing your loved ones.

2026 · Italian only

La Guerra per la Coscienza

Are your opinions about wars, crises and artificial intelligence really yours? From Plato's cave to the attention economy.

2026 · Italian only

La Coscienza che Gioca

You've worked it all out, and something still doesn't add up. The move from the programmed mind to Being, told through computing metaphors.

2025 · Italian only

Antidualità

A wry, practical handbook for breaking free of the gravity of separation — and learning to laugh at your own divisions.

The first book

Dismantling the New Age

Certain truths, when they are convenient, are often not true.

The story

The first book started
as an outburst.

I was tired of seeing certain things. Of being on the receiving end of them, and being able to do nothing about it. Dismantling the New Age came out of that: a book written in anger, because certain truths, when they are convenient, are often not true.

What came afterwards — the videos, the reviews, Love and Liberation — is the same push, with more method. NuovaCoscienza isn't a brand I picked at a desk: it's the new consciousness I'm looking for, for myself, while I tell the story out loud.

I live in Sicily. Before all of this, I spent about twenty years on the phone, listening to people who had a problem. I think it shows in the way I write.

Sandro Daidone during a recording.

The work

What I do, besides writing.

I'd like to make a living from my own work. You have to start somewhere: I build sites for people who have neither the time nor the wish to do it themselves, and I bring twenty years spent listening to real customers.

The work I want to do

Websites

I build pages for people who have neither the time nor the wish to do it themselves. No rented platforms: real files, fast, and they stay yours.

Since 2023

Digital marketing

SEO, Google Ads and Meta Ads, email marketing, data analysis. Freelance, for small and medium businesses.

2002 – 2023

Customer service

More than twenty years of customer handling in contact centres for large Italian companies. Remote or on site.

Projects

The path

  1. 1996

    Scientific high school diploma

    Liceo Statale Archimede, Acireale.

  2. 2002

    Almaviva Contact

    Eighteen years of technical, administrative and commercial support for large-account clients. Training and mentoring of new agents.

  3. 2020

    Covisian

    High-volume technical and commercial consulting, in a fully remote setting.

  4. 2023

    Digital marketing

    The independent practice begins: online strategy, campaigns, conversion-oriented sites.

  5. 2024

    Electric mobility

    Consulting for individuals and companies on electric vehicles, charging infrastructure and incentives.

  6. today

    NuovaCoscienza

    The channel, the books, the newsletter. The lab where all of this takes shape.

Italiano native · Español B2 · Français B1 · English B1

Let's talk

If one of these things
concerns you, write to me.

A book to discuss, a site to build, a collaboration, or an uncomfortable question you don't know who to ask. I answer personally.

nuovacoscienza@icloud.com

Italy · available remotely · I reply in Italian, English or Spanish